We don't want to replace your experiences. We want to protect them.
The internet of 1998-2001 offered something profound: direct access to information, speed unencumbered by surveillance, and genuine user agency. You found what you sought—not what algorithms decided you should see.
That experience has been systematically dismantled. Not by accident, but by design.
Make the cloud a safe place to be, for all users. Purge the sources, not the user experience.
Most tech companies approach safety by penalizing users: consent dialogs, content filters, age gates, restricted access, data harvesting wrapped in "personalization." The user bears the cost. The polluters face no consequences.
We believe this is backwards.
| Industry Approach | Our Approach |
|---|---|
| Penalize users for safety | Penalize sources for pollution |
| Restrict what users can see | Clean what reaches users |
| Monetize user data | Protect users from monetization |
| Add friction (popups, gates) | Remove friction (clean pass-through) |
| AI that replaces experiences | AI that preserves experiences |
Where others use AI to replace human experiences, we use it to restore and protect them. We call this Preservative AI—artificial intelligence deployed not to displace what users love, but to shield it from exploitation.
"The Web as I envisaged it, we have not seen it yet. The future is still so much bigger than the past."
We agree. And we believe that future should be built with users, not extracted from them.
Every piece of content that passes through our services is cleaned at the source—before it reaches you. Trackers stripped. Ads removed. Manipulation detected. You receive information, not exploitation.
Clean results from multiple engines. No tracking, no ads, no filter bubbles.
Headlines with context. AI analysis that informs without replacing journalism.
See through dark patterns. Detect fake reviews. Know the true cost.
The web as it should be: fast, private, and respectful of your attention.
Online safety in 2024 is more critical than it was in the early web era. The threats are more sophisticated, the exploitation more systematic, the stakes higher for vulnerable users.
But we reject the premise that safety must come at the cost of experience.
We reject the premise that users must be penalized for protection.
We reject the premise that surveillance is the price of service.
We will build technology that protects users by holding sources accountable.
We will use AI to preserve what users love, not replace it.
We will make the cloud safe to inhabit.
This is our honor. This is our directive.
This approach threatens the surveillance economy. The entire adtech industry requires users to bear safety costs, opacity about data practices, and manufactured consent.
We threaten every pillar. And we're building anyway.
Because we believe the future of the internet should be decided by users who want experiences preserved, not extracted. Who want safety delivered, not demanded. Who want technology that serves them, not surveils them.
Search the web. Read the news. Shop with confidence. Move on with your day.
We'll handle the protection.